Erode-based Five P Venture India Private Ltd and Bengaluru-headquartered Central Silk Board (CSB) inked an agreement for development and commercialisation of handloom silk products.
This MoU signed at the first-ever mega trade fair for the textile sector organised by the Ministry of Textiles at Gandhinagar early this month, would go a long way in boosting the eco-system of Chennimalai handloom cluster, which hitherto has not worked with any other fibre other than cotton, said Bharathi Chinnuswamy, Chief Executive.
“At Five P, we had earlier introduced fibres such as linen, recycled cotton, Tencel and Modal and developed a variety of fabrics. Silk is a niche fibre, which we have not ventured into this far. With the board’s technical support, we will be able to develop new, niche products,” she said, adding “this development (referring to the MoU with CSB) could also help revive the heritage skills of the handloom weavers in Chennimalai belt”.
Making such value added products will not only take the company to the next level but also enhance the income of the handloom weaving community and improve their living standard, she said.
Bharathi also expressed her awe over showcasing the company’s in-house brand Nool By Hand at the Lakme Fashion Show, held during the Textiles India Fair. “The apparel adorned by the men and women were of handwoven organic cotton; we were thrilled to see top models wearing our apparel,” she said, quite excited about the experience.
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