Flipkart has signed an agreement with the Indian Institute of Millets Research (IIMR) to give Farmer Producer Organizations (FPOs) and Self-Help Groups (SHGs) access to markets.
Flipkart will work with these communities through virtual and on-ground training and capacity-building initiatives to provide them with an understanding of the quality, pricing, and licenses required to be a part of the FPO ecosystem.
The IIMR will help the FPOs and SHGs with necessary infrastructure and approvals to take this partnership forward.
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“Through our collaboration with Flipkart, we aim to improve the operations of small and marginal farmers and FPOs by sharpening their skills and knowledge,” C V Ratnavathi, Director of IIMR, said in a statement on Friday.
Smrithi Ravichandran, Vice-President of Flipkart, said the company has trained over 10,000 farmers across the country on product quality and food safety.