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With a view to improve the interaction between tea producers and buyers and to understand the dynamics of the regional markets, the Indian Tea Association (ITA) plans to organise the “India Tea Road Show” in key domestic markets.
The road show will be conducted in two phases. The first phase, to be held between February 14-17, 2012, will cover the cities of Hyderabad, Mumbai, Ahmedabad and Jaipur, while the second phase, to be held between February 28-March 1, 2012, will cover Amritsar, Delhi and Kanpur.
According to a press statement issued by ITA, the road show will provide an opportunity to build and intensify contacts with regional blenders in the chosen markets. The road show will also include a tea tasting session showcasing the leading brands of that region for participants to understand the requirements of the local trade.
The road show will have close to 30 participants from leading tea producers and broking firms interacting with 100 leading packers and retailers.
ITA also proposes to have more such road shows in future covering other regions of the country, the release said.
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