Karnataka-based ‘Nandini’ brand of milk and dairy products on Sunday announced that it will venture into the Tamil Nadu market.
The brand belongs to Bengaluru Cooperative Milk Union Ltd (BAMUL), which in turn is a unit of Karnataka Cooperative Milk Producers Federation Ltd. The latter retails the ‘Nandini’ brand.
Sundaram BNP Paribas Home Finance Managing Director Srinivas Acharya formally launched the ‘Nandini’ brand of products at a function here in the presence of BAMUL President BG Anjanappa.
BAMUL has signed an agreement with RKR Dairy for co-packing and marketing milk and other products in the Chennai and Tamil Nadu markets, a press release said.
Currently, milk and milk products are sold under the ‘Nandini’ brand through 1,954 retailers and 81 franchise outlets. The company has 49 milk parlours and 330 distribution outlets in Karnataka.
BAMUL recently commissioned a ₹600-crore manufacturing unit in Karnataka to produce cheese, yogurts and other value-added products.
The co-operative procures milk in Bengaluru urban, rural and Ramanagara districts of Karnataka and sells it in Bengaluru.
BAMUL has 2,160 milk producer co-operative societies in 3,217 villages in Karnataka.