Nestle is making its dairy products more affordable for consumers.
It has dropped prices by ₹15 for its 1-litre tetra pack of Nestle a+ milk from ₹75 to ₹60 a litre.
“It is competition which has made us drop prices for our tetra packs,” admits Suresh Narayanan, Managing Director, Nestle India.
The company, until now, positioned its dairy portfolio at a premium compared to the domestic dairy players.
Not just tetra pack milk but even Nestle’s curd under a+ has reduced its price points by ₹10 for the 400-gm pack.
Amul’s Taaza variant at ₹58/litre is pitted against Nestle a+ milk
“Nestle’s a+ milk is similar to Amul Taaza as both are toned milk in tetra packs. But Nestle has been priced higher compared to our brand since the time it entered the tetra pack category. Amul has always been correctly priced since it has its own sourcing capabilities unlike MNCs like Nestle which use third party sourcing,” says Jayen Mehta, GM, Marketing, Amul.