Agritech firm Ninjacart has gone for a brand revamp as it transforms itself from a fresh produce supply chain company to an agri-marketplace platform.
The brand revamp marks a pivotal moment in Ninjacart’s mission to create a brighter, more sustainable future for all involved in the agri value chain, the company said in a statement.
In addition to representing unity and growth, the updated visual identity represents the varying capabilities of Ninjacart such as Legacy, Tech Capabilities, People, Domain & Industry Expertise, Partnerships, that come together to create value for its customers. The vibrant colour palette reflects nature’s elements and the promising future of the agri community, emphasising interconnectedness in the food supply chain, Ninjacart said.
Extending commitment
This commitment extends to their affiliated brands: Ninja Mandi, which employs technology and innovation to drive growth in the reseller ecosystem; Ninja Global, serving as a dynamic hub for secure global trade, bringing together buyers, sellers, freight forwarders, and financial partners; Ninja Kirana, dedicated to fast-tracking the growth of small business owners, and Ninja Kisaan, focused on enhancing the lives of farmers through innovative solutions.
“With over eight years of dedication, Ninjacart’s transformation from a fulfillment-centric business into a marketplace platform is now mirrored in our revamped brand focusing on commerce, credit, and more. In the campaign we are lifting the veil off the unsung heroes who run an invisible relay race every day to make sure delicious food reaches our plates. This film is a tribute to all the agri citizens who have trusted us in the past 8 years and have made us who we are today,” said Hemanth Vasudevan, Head of Marketing, Ninjacart.
“The rebranding reinforces our commitment as ‘True Partners’ for every agri stakeholder in the agricultural value chain, whether a farmer, trader, retailer, importer or exporter. We’re dedicated to providing commerce, credit, and fulfillment opportunities, building stronger relationships with existing clients and resonating with potential partners who share our vision. Our mission is clear: to enhance lives, create opportunities, and foster a sustainable, prosperous future for all agri citizens through an efficient agri trade network,” Vasudevan said