Direct-to-consumer dairy brand Sid’s Farm has raised $1 million in a bridge round from its customers and their referrals. This is the first round of fundraise for the premium milk start-up. “We will use the proceeds for product development, infrastructure upgrades, deeper retail penetration and digital transformation,” Kishore Indukuri, Founder and Managing Director of Sid’s Farm, said.

The seven-year-old firm claims that it supplies milk and dairy products with no traces of antibiotics, hormones, or preservatives. The firm, which has a dairy at Chevella near Hyderabad, has about 15,000 customers. After launching its products in Hyderabad, it recently forayed into the Bengaluru market.

As a bootstrapped enterprise driven by organic growth, this first fundraising from its high net worth customers and their referrals is testimony to its brand credibility, superior quality, and unparalleled customer experience, it said.

Kishore Indukuri, Founder and Managing Director of Sid’s Farm, said, “We have been bootstrapped all these days and I cannot be thankful enough for our customers who have come forth and placed their trust in our vision by investing in our brand.”

Sunil Kumar Potturi, a lead investor in this round, said, “With pure grit and determination, Kishore has built a dairy brand that stands out from the rest in terms of product quality and on-time delivery. In an industry that is largely fragmented and has traditionally been slow in adoption of technology, Sid’s Farm’s approach is simple and the agile..”

Lohit Reddy, another lead investor, said “Consumer demand for healthy products is on the rise. Today, people are willing to pay a premium for a healthy version of traditional products. Dairy plays a key role in the health and wellness of the working class, and this premium market for dairy is likely to grow multifold. Under Kishore’s leadership, Sid’s Farm is the leading contender to becoming India’s healthiest B2C dairy brand with its exemplary commitment to purity and transparency with its customers.”

Other investors include Shilpa Chowdari, Praveena Edupganti, Feroz Mohammed, Goutham Kumar Reddy, Kapil Godani, Kiara A Duhlani, Haregour Nayak, Raviteja Chunduru, Abhinav Gorukanti, N Ramanjaneya Reddy, Sudheer Chukkapalli, VVR Abhijit, Hapgrow Pvt Ltd, Lekhya Entertainment Pvt Ltd, S Lakshmi Phani, Tao Capital Pvt Ltd, and Vinit Rai.

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