Online marketplace Amazon.in, supporting the Indian Government's Make in India initiative, has dedicated its main page for the event that kicks off today in Mumbai.
It has also launched a dedicated ‘Make in India’ store on its platform featuring products, across categories that are manufactured in India including offerings from hundreds of Indian and international brands.
To further support the Government’s effort in taking the Make in India creations to global markets, Amazon.com is showcasing India Products prominently on the site , thus providing over 294 million global customers easy access and an opportunity to discover millions of India made products.
These products are being offered by over 6000 Indian manufacturers and sellers and include products ranging from tapestry, toys, Indian handicrafts, Ayurveda products to yoga accessories, nautical instruments and more.
Amit Agarwal, VP and Country Head, Amazon India in a statement said, “The Amazon platform, with innovations such as Easy Ship, Fulfillment by Amazon and Global Selling, can serve as a strong enabler for Indian manufactures, artisans, and businesses to reach customers not only in India but also across the globle. We are very excited to support the Make In India week with several initiatives on both Amazon.in and Amazon.com. Make in India connects with our mission to transform how India buys and sells and we are thrilled that it will provide further impetus to Indian manufacturing allowing customers globally to access Indian innovations and creations.”
Amazon has created a design style guide inspired by elements in the Make in India week logo, which has been used across the home page and the dedicated storefront.