The Budget 2015 is laudable especially in view of various economic challenges and all the priority areas have been addressed, according to Harsh V Agarwal, Director, Emami Group. For the FMCG industry, this budget is highly expected to have a positive impact.

“If the economy grows creating a positive ripple effect on the consumers, FMCG would be automatically benefited,” he said.

Focus on uplift of rural economy with allocation of funds in irrigation, road connectivity, economic sops including rural development schemes like MNREGA is also expected to have a bullish effect on the rural market of FMCG products, provided we have normal monsoon conditions, Agarwal added.