With many consumers shifting to green packaging amid rising environmental concerns, domestic companies are opting for eco-friendly packaging, a study by The Associated Chambers of Commerce and Industry of India (Assocham) revealed.
The sustainable packaging sector is growing at about 25 per cent per year compared to the overall packaging industry which is growing at about 20 per cent annually.
The study on ‘Domestic Green Packaging Industry prepared' showed, rising environmental concerns about carbon emissions, dearth of natural resources together with increased health awareness and waste reduction targets were certain key growth drivers of green packaging innovations in India.
Assocham interacted with about 1,000 representatives including the Chairmen, Managing Directors, CEOs and Directors of food and beverage companies, consumer packaged goods, shopkeepers, wholesalers and retailers in Delhi, Mumbai, Chennai, Kolkata and Bangalore to ascertain the impact and advantages of sustainable packaging on the industry.
Nearly 45 per cent of manufacturers said they were increasingly adopting renewable packaging technologies, environment-friendly light materials and cost-effective methods which would increase consumer awareness.
Further, about 75 per cent of respondents stated that they were gradually reducing usage of non-decomposable plastic bags and seeking support of local grocery stores, vegetable and fruit vendors, hawkers to promote usage of paper bags.