Despite the push to cashless transactions through a variety of digital payment options, Indians seem to be going back to using cash a year after demonetisation. A recent study by MicroSave tracks the efforts to promote a less cash society by public sector banks and the National Payments Corporation of India.
Key Steps : “The task of building a less cash eco-system is colossal but not impossible,” according to the study.
Train merchants to facilitate digital payments : Merchants must be trained in conducting digital transactions, and in turn they can train customers, especially in rural areas.
Customer education : Mass media platforms, financial literacy campaigns, live, hands-on training on digital transactions and create “product champions” at the village level to promote a steady uptake of digital payments.