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e-marketing and tapping designer services to make products more appealing should be the way forward to ensure demand for Khadi products increases, says a top executive of the Khadi & Village Industries Commission.
Arun Kumar Jha, CEO, said top design institutes such as the National Institute of Design, National Institute of Fashion Technology should be approached by Khadi institutions for their expertise in expanding design and making them contemporary.
He also requested representatives of Khadi institutions to increase production to ensure improvement of earnings of the artisans. He was interacting with representative of Khadi Institutions of Andhra Pradesh and Telangana.
Referring to the issue pertaining to continuous supply of raw material, Jha suggested to the institutions that they should come forward to establish their own Raw Material Banks / carding units, by availing support from relevant schemes.
He assured participants their payments in respect of supplies shall be resolved immediately keeping in view of the Ramzan festival.
The demonstration of Cycle Charkha model designed by Sadhana, Hyderabad under the leadership of Janardhana Reddy, ex-legislator and President of an NGO, was seen by the CEO at the meeting.
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