Love is in the air. And airlines are wooing customers by offering special Valentine’s Day offers this weekend. Such seasonal discounts increase the demand of air travel by nearly 5 per cent, said industry sources.

SpiceJet started the seasonal airfare discount titled “We Love You With All Our Heart”. This limited period all-inclusive offer starting at ₹1,599 is for a travelling on February 14 and 15 on all direct flights and onward flights on SpiceJet’s domestic network.

“Valentine’s Day is all about celebrating and sharing love and here is an offer for our customers to show our love and appreciation for their loyalty and support,” said Kaneswaran Avili, Chief Commercial Officer, SpiceJet Ltd, in a release.

Air Costa on Tuesdayannounced its Valentine’s Day offer with a special discount of ₹599 off on every ticket booked across its network.

“We are expecting to push an additional 3-5 per cent of our capacity to be utilised and such offers help us in achieving that,” said Pramod Mitta, Media and Corporate Relations, Air Costa, a scheduled regional airline.

Lucky in love GoAir has a Twitter contest for Valentine’s Day. On completion of the booking, customers will have to go to GoAir’s Twitter Page and tell which GoAir destination they would like to fly to with their valentine and why.

The contest is valid only for the bookings made between February 1 and 13 and travel between 15 and March 15. Three lucky winners will get one ticket free. The maximum value of the free ticket will be ₹3,000 and if the tickets are of higher value the difference is to be paid by the customer.

According to Swaminathan Vedaranyam, Chief Executive Officer, VIA, a Web-based travel platform, Valentine Day’s flash sale receives tremendous response from passengers.

There has been an increase in weekend package bookings to destinations like Kerala, Goa, Andaman, Himachal Pradesh, and Jammu and Kashmir. There has also been increase in number of travellers heading to lesser known destinations like Chikhaldara, Ranipuram,Chopta, Tabo, Munsiyari and Gavi, he said.