British Airways has launched a new marketing campaign, ‘The Big British Invite’, for Indian customers in association with VisitBritain.
‘The Big British Invite’ campaign features British people inviting the people in India to visit Britain to enjoy their favourite places and experiences. Ambassadors include the Chief Yeoman Warder of the Tower of London, where the Crown Jewels are kept, and the Managing Director of Liberty’s, the famous emporium for shopping.
As part of this campaign, British Airways is launching offers for destinations in the UK, which include London, Aberdeen, Belfast, Edinburgh, Glasgow, Leeds Bradford, Manchester, Newcastle and Jersey.
The first phase of the multi-million pound campaign began from November 5, with print and digital advertising featuring special all-inclusive return fares from Rs 49,120 in World Traveller and Rs 1,50,070 in Club World to London. The second phase will be bigger, the airline company said.
For more details and to book flights to the UK, visit ba.com.
nivedita.ganguly@thehindu.co.in