More young buyers showing interest in ultra-luxury cars: Rolls Royce

Our Bureau Updated - January 21, 2024 at 12:27 PM.
(from left) Yadur Kapur, Dealer Principal, Rolls-Royce Motor Cars, and Hal Serudin, Regional Corporate Communication Manager, Rolls-Royce Motor Cars, during the launch of Spectre.

More young buyers in India are showing strong interest in buying ultra-luxury cars now than before, and therefore the segment is seeing double-digit growth, said a top industry official on Friday.

“Interestingly, what we have seen is that the average age of customers has come down post-Covid. It is around 35 years now...India is the third-largest automobile market globally now and $3.5-trillion economy and we are growing,” Yadur Kapur, Dealer Principal of Rolls-Royce Motor Cars, told reporters here on the sidelines of a new launch here.

Select Cars is the principal dealer of various luxury car brands in India, including Rolls-Royce, Ferrari, and Lamborghini.

Pipeline for the whole 2024

Talking about Rolls-Royce cars, Kapur said the company has a strong pipeline for the whole 2024, and is almost closed with the waiting period of one year for the next car.

The company launched Spectre, the first fully-electric Rolls-Royce at ₹7.5 crore (ex-showroom) here on Friday.

In 2021, Rolls-Royce Motor Cars made a historic announcement that by the end of 2030 its entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres, said the company.

Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, England, and response from across the globe has been overwhelmingly positive, it said.

“When it comes to Rolls-Royce, we have doubled our sales in 2023 compared to 2022. We have a very strong order pipeline for the year,” Kapur added. Rolls-Royce Spectre comes with a range of over 530 kilometres, and can be charged fully in around five-and-a-half hours.

Published on January 21, 2024 06:57

This is a Premium article available exclusively to our subscribers.

Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

You have reached your free article limit.

Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

You have reached your free article limit.
Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

TheHindu Businessline operates by its editorial values to provide you quality journalism.

This is your last free article.