Ola enters parcel delivery market with competitive pricing in Bengaluru

BL Bengaluru Bureau Updated - October 07, 2023 at 07:40 PM.
Ola enters this market to compete with players like Rapido, Uber, Swiggy Genie, and Dunzo. This move aligns with Ola’s broader vision for electric mobility, following its recent funding round for Ola Electric.

Ride-hailing company Ola has forayed into the logistics space as it has started its parcel pick-up-and-drop service called Ola Parcel in Bengaluru. The service is powered by Ola’s fleet of electric two-wheelers, announced founder and chief executive Bhavish Aggarwal on X (formerly Twitter).

It has launched at a starting price of ₹25 for five kilometres in the parcel pick-up-and-drop service segment.

“Launching Ola Parcel today in Bengaluru! Start of an all-electric 2W logistics ecosystem for India! ₹25 for 5km, ₹50 for 10km, ₹75 for 15 km, ₹100 for 20km! You can use tonight onwards. Expanding across India very soon, Aggarwal posted on X.

Ola is the latest entrant in the parcel pick-up-and-drop service segment, where it will compete with ride-hailing firms Rapido and Uber, as well as hyperlocal e-commerce platforms Swiggy Genie and Reliance Retail-backed Dunzo.

Ola’s Parcel service has entered with very competitive rates. Swiggy Genie charges ₹60 up to 2 km and then ₹15/km up to 7 km. Beyond that, the rate rises to ₹25/km. On the other hand, Rapido charges ₹40 for the 2 km, then ₹13/km up to 7 km. The rate is ₹12/km beyond 7 km.

This service is being launched after Ola, on September 16, restarted its bike-taxi service in Bengaluru using its electric S1 scooters.

Meanwhile, Ola Electric recently closed a $140-million funding round led by Singapore’s sovereign fund Temasek, valuing the electric scooter manufacturer at $5.4 billion. Also backed by Softbank, Ola Electric plans to raise between $600 million and $1 billion in its initial public offering (IPO), slated for next year.

Published on October 7, 2023 14:09

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