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Ola, a cab booking service provider has launched its first nationwide marketing campaign titled ‘Chalo Niklo’. Created by Happy Creative Services, the multi-channel campaign aims to position Ola as the go-to transport platform of choice for immediate and spontaneous city travel needs across cabs, autos, taxis etc.
Sudarshan Gangrade, Vice-President Marketing, Ola said: “Chalo Niklo is a theme that the smartphone generation will relate to. We believe personal transportation is like any other daily use product or service. Traditionally, cabs were being considered by customers for one-off or planned travel but with Ola’s mobile app available, consumption patterns have significantly changed."
ChaloNiklo is a simple yet a very interesting and colloquial way to connote how Ola addresses a consumer’s need to leave in an instant from just about anywhere, added Kartik Iyer, CEO & Co-founder of Happy. The campaign is being run across TV, Radio, print and outdoor with a special focus on social media through Ola’s media agency, Motivator World.
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