Tata Motors on Monday launched a programme called Tata Motors Samarth that aims to promote the driving profession in the trucking space. The pan-India programme will attempt to reach out to more than five lakh drivers every year.

Tata Motors Samarth will seek to address four critical areas for drivers’ well-being — Swasthya (wellness), Sampatti (finance), Shiksha (education) and SurakshitSamarth (driver-on-wheel insurance), the company said in a statement.

“Our program ‘Samarth’ is tailored to make the entire trucking profession dignified. We intend to cement our long-lasting relationship with our customers and their drivers,” said Girish Wagh, President, CVBU, Tata Motors.

Surakshit Samarth, along with Oriental Insurance Company, provides an accidental death or disability cover of up to ₹10,00,000 per year, per vehicle for drivers and owner drivers linked to the chassis since 2011.

In association with Tata AIG General Insurance Company, Swasthya Samarth aims to provide health insurance products including two comprehensive health check-ups and ₹50,000 in hospitalisation coverage, with an option to upgrade to family cover.