Moser Baer, a technology company, has discovered an age-old secret: if you want it, boy, smell nice. So it is putting out a range of fragrant discs on the occasion of Valentine Day.
“The scented disc full of memories adds to the value of the feelings with which it has been given,” says the company.
Saks is offering you spa sessions in exotic places — just the two of you, mind, kids and other pets extra.
You can also get your nails drawn on at Rs 100 per nail. “Add an element of fun and spunk by getting love, rose or polka dots nail art or just go bold with kiss stamp or heart shaped nail art designs at the nail art section at Saks,” says the offer.
Somewhat more direct is the marketing ploy of Valentine Loungewear which has launched a special collection of fancy lingerie and bridal nightwear. “Intrinsic details and fine prints coupled with soft fabric make this collection hard to resist,” says the company but does not specify resistance by giver or receiver.
Graf von Faber-Castell is offering pens at fancy prices just in case your e-mail and mobile are down.
Not to be outdone, television channel Animal Planet is getting into the act by presenting a special programme Love in the Wild capturing scenes of tenderness from the jungles.
But the prize must go to the extraordinary Valentines Day offer which has really cracked the love code: do it alone on Valentines Day, it says. “Re-discover yourself this Valentine's Day, Hotels.com invites you to be your own Valentine and traverse the region solo.” If you are “single and available this coming Valentine's Day… no need for accommodating other's demands.”
Economists have tried to analyse love and come up with several theories.
One of the questions they have asked is why people give gifts when the recipients would clearly prefer money.
Mr David Friedman, son of the Nobel winning Milton Friedman and an economist too, says “the correct answer is somehow connected with the hostility to money, especially in personal interactions, which seems typical of our society. Consider, the number of men who would think it entirely proper to take a woman to an expensive restaurant in the hope of return benefits later in the evening, but would never dream of offering her money for the same objective.”