The challenge to management education in India is that there isn't enough capacity to accommodate all those who want to pursue it, said Professor H. Fenwick Huss, Dean, J. Mack Robinson College of Business, Georgia State University.

Prof Huss was in Chennai to attend the Great Lakes NASMEI (North American Society for Marketing Education in India) marketing conference at the Great Lakes Institute of Management here. His college has signed an MoU with the Great Lakes Institute for a PG diploma in management which would facilitate student and faculty exchange, he said.

On curriculum needs in Indian management schools, he said that they are the same as for all other MBA courses – strong analytical programmes with equal emphasis on soft skills such as leadership, interpersonal communication and the ability to understand different cultures.

Prof Huss has extensive experience in launching and restructuring MBA programmes, especially in transitional and emerging market economies such as China, Ukraine, Russia and sub-Saharan Africa. According to him, unlike in other emerging markets, India has public and private B-schools of high calibre.