India’s media and entertainment (M&E) industry has the potential to reach $ 100 billion (including distribution revenues from broadband) by 2025, according to a vision paper prepared by the Confederation of Indian Industry (CII) and Boston Consulting Group (BCG).

“Such robust growth needs enabling infrastructure and government support. With a growth potential of 13-16 per cent year-on-year, it has the potential to emerge as one of the largest employment providers, contributing significantly to the GDP,” the paper noted.

The report, ‘Vision 2020 Document on Media & Entertainment Sector’, will be discussed at the fourth edition of the CII Big Picture Summit on October 19-20 here.

Giant base

India has the world’s third largest TV viewership base after the US and China. It is also the world’s second largest print industry in terms of circulation, and produces the highest number of films worldwide (over 1,900 a year), it said.

  “The next decade will see a consumption explosion as India already has 250-300 million digital screens which include smart phones, tablets, laptops and PCs. This is more than the number of TV and film screens put together. This is projected to multiply to 600 million screens by 2020, which means that every second Indian will have a personal media consumption device,” said Chandrajit Banerjee, Director General, CII.

New behaviours

 The paper added that going forward, new consumption behaviours will get created with always-on, on-the-go, on-demand and seamless pick-where-you-left models across multiple devices and time frames. This will also lead to fragmented audiences and facilitate targeted advertising.

  “To advance industry growth, India needs to establish itself as a global production hub and encourage higher investment in the M&E sector — from global and domestic players,” said Neeraj Aggarwal, MD of BCG India.

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