Global professional services company Accenture has expanded its strategic partnership with Unilever to simplify its digital core and apply generative AI (GenAI) for improved business agility.
Unilever is working with Accenture in a multi-year programme aimed at setting a new industry standard for productivity through GenAI, according to the latter company. This includes scaling use cases shown to deliver cost reductions and operational efficiencies across the business globally.
This collaboration, Accenture said, builds on the previously announced effort to explore applications to scale GenAI across Unilever’s business operations. Since then, Unilever has focused on identifying and testing new AI concepts, designs, and projects from its Horizon3 Labs.
Hein Schumacher CEO, of Unilever, said, “We have already introduced 500 AI applications across Unilever, helping us to reach new levels of efficiency. But as AI matures and becomes increasingly intelligent and intuitive, we see so much more potential. As part of our action plan to deliver faster growth, drive productivity, and dial-up performance, we’re going deeper. With the help of Accenture’s world-class tools and capabilities, we can analyse where and how AI can have the highest transformational impact and deliver the greatest returns.”
GenWizard platform
Alongside, Unilever will also leverage Accenture’s GenWizard platform to accelerate its technology and digital product development. Accenture claims the GenAI platform has over 350 patents and ready-to-apply tools and frameworks working together to provide a comprehensive solution for technology business objectives.
Julie Sweet, chair and CEO of Accenture, said, “This next exciting chapter in our decades-long collaboration with Unilever will raise the bar on how enterprises can scale gen AI to power productivity and value at speed. Accenture’s GenWizard platform will enable Unilever to create a full spectrum of targeted GenAI solutions across its business to realise efficiencies and cost savings, uncover new ways of working, and ultimately help drive competitive advantage.”