Computer chip maker AMD aims to get about half of its revenues from high-growth segments, including mobile devices and game consoles, in the next two to three years.
Till about two years ago, about 95 per cent of the firm’s revenues came through its chips for the traditional personal computers. “This year, high-growth segments, including tablets and embedded devices, may fetch us a revenue share of 20 per cent,” Rory Read, President and CEO, told newspersons here.
He was in the city to open a new design centre, equipped with lab facilities to work on new semi-conductor solutions.
AMD’s products for these segments are innovations of its popular accelerated processor units (APUs) that are low on power consumption and high on graphic capabilities.
Various estimates peg the number of tablets to be sold in India this year at about six million on the back of a surge in demand and drop in prices. New models of hybrid devices are slated to enter the market from companies such as Acer, Lenova and HP.
Read said the firm did not have plans at the moment to supply for smartphones. “This market is already crowded. We will focus on high-end cloud-driven segments,” he said.
The company is also focussing on the growing gaming and video markets. It is providing a single-chip custom processor for Sony’s new gaming console, PlayStation 4.
As AMD globally is on a turnaround path and expects to return to profitability in the third quarter, India is playing a key role in this. “Our share in the Indian (chip) market grew from 8 per cent two years ago to 30 per cent today. It will be further growing with our new products,” Ravi Swaminathan, MD of AMD India, said.