Browsing app Blippar in India

Visual browsing app Blippar has forayed into India and is aiming to grab 3-5 million users. The app enables brands, publishers, educators and advertisers to turn their products, packaging, newspapers, magazines and merchandising into interactive digital experiences. The company was launched in 2011 in the UK. The company’s headquarters will be in New Delhi, while its teams will also sit in Mumbai and Bangalore.