To connect with millennial IT professionals and others looking for career at HCL Tech, the company has launched Hiral videos (a portmanteau of Viral and Hire) – viral videos that help in hiring.

This initiative follows the HCL Tech global recruitment campaign called #COOLESTINTERVIEWEVER launched in February.

According to company officials, the Hiral videos are designed job description videos that appeal to the right candidate through their viral-watching connects.

What makes it unique is that it does not focus on any target audience and simply aims to capitalise on the excessive use of social media by today’s professionals and hence establish a direct dialogue with potential talent.

With a global release of the campaign on Facebook, Twitter and YouTube, the videos aim to attract global audience for positions in HCL offices around the world, company officials added.

These videos containing pertinent job information are committed to reaching the desired talent pool and the perfectly suited candidates to help them begin a differentiated career experience at HCL. The campaign so far has generated 160 million impressions, garnered over 275,000 views and increased HCL's Web site traffic by over 1,12,000 hits.

Company officials said that 9,000 applications having come in after this initiative.

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