Idea Cellular, the country's third largest mobile operator, has launched two new 3G smartphones — Idea Ultra+ and Idea FAB. Both the devices will be sold through the GSM operator’s retail channel across Andhra Pradesh, Gujarat, Haryana, Kerala, Maharashtra & Goa, Madhya Pradesh & Chhattisgarh, Uttar Pradesh (East), Uttar Pradesh (West) and Punjab. “The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low-to-mid segment price category, while giving users an experience of high-end smartphones,” Sashi Shankar, Chief Marketing Officer of Idea Cellular, said.