Infosys entered into a partnership with communications giant WPP to offer cloud-based digital marketing solutions on Tuesday.
The service will be called ‘BrandEdge'. Infosys will partner with Fabric, a WPP company to offer its technology expertise.
This will be offered in the cloud and will be available in a subscription-based, pay-per-use model. Under this partnership, Infosys will undertake the full spectrum of digital marketing services that includes data management, marketing campaigns, coordination with multiple partners amongst other functions.
This will enable marketers to convert their capital expenditure into variable operational expenditure while embracing the latest advances in technology and marketing, according to Infosys officials. Mr S.D. Shibulal, an official at Infosys, said: “Infosys BrandEdge, in partnership with Fabric, is a platform that provides the agility needed to tap the complete potential of digital marketing.”