Let's assume you run a company. For people to contact you, there is the company Web site, but is the information in the site current? One fine day you realise that the details are outdated (Oh! That explains the drop in business). You frantically call your tech department and discover the only guy who is available now knows nothing about how to change contact information. He, in turn, contacts a more ‘knowledgeable' guy who is unfortunately caught in a traffic jam. By the time the details are updated, you would have lost more business.

The same goes for personal information too. If you are a professional, you may find it difficult to inform your clients every time your phone numbers or addresses change. Or if you switch jobs it is impossible to inform all your contacts, including friends and relatives.

The Telnic service changes all that. Once you register for your .tel name, you can update your contact information from any computer or even your mobile. The details are updated instantly. Anyone can go to [yourname].tel and get the latest information. Just as you can update it from any computer or mobile, the [yourname].tel will also be accessible from any device. Your [yourname].tel will also be listed in the .tel directory.

And “unlike a traditional directory service listing, you can publish as much information as you wish and update it at any time by simply logging into a user-friendly interface and changing your contact data or keywords,” says Telnic. Visitors can search for your page by keywords text or your location, it says.

If your company has several departments, having [yourname].tel allows multiple levels of navigation so that the client or whoever is trying to find your company can get the details of the exact department, instead of hunting about. Through telnic, you can “publish all your means of communication, including phone numbers, fax numbers, premium numbers, VoIP and IM handles, email addresses, links to your Web sites and Google Maps, keywords that describe your business, and private information only visible to VIP customers or friends and family”. You can even integrate the [yourname].tel to your site's contact section.

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