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The Indian businesses will take a cautionary stance when considering their information and communication technology (ICT) spending in 2013, market intelligence and advisory services firm International Data Corporation (IDC) said on Wednesday.
Ultimately, IT vendors need to change and stretch to continue winning in 2013 and beyond, it said, adding that ‘business as usual’ simply would not be good enough.
Apart from investments in the hardware infrastructure, strategies such as geo expansion, mid-market focus, cloud enablement and multi-device enabled infrastructure will drive the top 10 predictions for 2013, it said.
“In 2013, ICT vendors need to invest in changing the mindset of the enterprises to focus more on strategic investments. This will not only drive greater ICT investments, but will also ensure stronger investments in broader business value delivering solutions,” Sanchit Vir Gogia, Principal Analyst, IDC India said.
He said that focus on mid-market segment will become mainstream discussion with most large vendors making sizeable investment to drive the mindshare.
The IT companies also need to help the chief information officers to educate business executives, for gaining businesses, especially from tier-II and III cities, he said. On telecom players, he said the companies will focus more on customised data plans based on usage pattern analysis.
>ronendrasingh.s@thehindu.co.in
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