NIIT Technologies, a mid-size IT services provider, expects to generate five per cent of revenues from the emerging areas of social, media, analytics and cloud services products (SMACS) in the next two years.
Going forward, the company expects its clients in the financial services, logistics and travel space to increase their spend on these digital technologies, said Arvind Thakur, Chief Executive Officer of the Noida-headquartered company. Currently, the company gets around one per cent of revenues from this space, he added. SMAC acronym has become important for companies as they seek to monetise the vast quantities of data generated by the proliferation of mobile devices such as notebooks, tablets and smart phones. SMAC is a sunrise space which is said to have an overall revenue potential of between $70 billion and $200 billion over the next two years. Many analysts believe that the increasing adoption of SMAC points to a technology shift that happens once in a decade.
Separately, Thakur said that NIIT Tech will not add any new verticals to its mix immediately.
“Our strategy has always been to offer differentiation to customers. Hence, its better to not get into areas where we cannot achieve this goal,” he said. In line with this strategy, the company had exited the retail vertical a few years ago.