Hand phones major Nokia is strengthening its smart devices and services portfolio in India. It is also expanding its Lumia range of devices with the upcoming Nokia Lumia 610 and Nokia Lumia 900.
The Finnish telecom major will soon launch the much-anticipated Nokia 808 Pure View phone. “We should have Pure View phones by the middle of this month,” said Mr Vipul Mehrotra, Director, Smart Devices, Nokia India.
Nokia 808 Pure View combines a large, high resolution 41-megapixel, sensor, Carl Zeiss optics and a Nokia-developed pixel over sampling technology, which captures seven pixels of information and then condenses those into one single pixel.
Nokia smartphone users in India will also be able to experience Nokia Transport and Nokia City Lens, on-the-go guides for the urban traveller. In addition, there will be Nokia Music with Mix Radio, he said at a strategy meet organised by the company at Mamallapuram, near here.
Nokia, which has been overtaken by Samsung in the rapidly growing smartphones segment, expects to regain share through these launches, said Mr D. Shivakumar, Senior Vice-President for India, West Asia and African markets.
“The key is you have to be innovative and lead the consumer through that. We could not do that for a while and that's why competition overtook us. But we are now setting new benchmarks in innovation,” he said.
According to Mr Shivakumar, India will be a big superpower in developing mobile apps. This will happen with the country having the right combination of software, entertainment and fun. “I see a huge surge in the apps development community,” he said.
On the total cost of ownership for a mobile owner, Mr Shivakumar said that it was $2.45 a month in India against $1.91 in Bangladesh and $2.33 in China. The TCO is a combination of handset price, telecom services and taxes, he said.
“We are in the third phase of mobility. The first was mobilising communication, the second was mobilising the Internet and the third is mobilising the ecosystem. Every single physical service will be delivered on the phone. For example, a huge book on management could be downloaded on the mobile,” he said.