Vodafone and Airtel consumers can now download content from Nokia's mobile application store and pay for it as part of their monthly mobile phone bills or have the amount deducted from the pre-paid balance.

The handset maker has announced partnerships with the mobile operators to offer integrated billing solutions on the Nokia Store.

Nokia Store has over one lakh pieces of content, with more than 13 million download requests per day globally. Nokia Store India currently sees more than 60 million downloads a month. Consumers now have the option of purchasing premium content only via credit cards.

Highlighting the benefits of the partnership for their consumers, Mr Sanjoy Mukerji, Chief Commercial Officer, Vodafone India, said, “This would also offer significant monetisation opportunities to developers and galvanise local content development.”

Going a step further, Nokia also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application's interface providing them with greater control over the content they purchase. In addition, Nokia has also put in place a broader range of price points on the Nokia Store in India creating a hugely attractive and valuable purchase opportunity.

According to Mr Viral Oza, Director Marketing, Nokia India, said, “Our growing eco-system of partners for India billing helps accelerate monetisation and offers a good opportunity to create and distribute local apps and content. It also marks the opening up of India as a market to publishers round the world. In-app billing and additional price points further enhance monetisation opportunities.”

> tkt@thehindu.co.in

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