Leading online marketplace Snapdeal.com has tied up with mobile brand Micromax to launch its range of LED TVs. As a part of its multi-screen business strategy, Micromax launched its range of LED TVs in October 2012. This is the first time Micromax has entered into a strategic partnership with Snapdeal.com to launch their latest 32-inch LED TV.
This exclusive tie-up will help Micromax in reaching out to more than 25 million members of Snapdeal.com. The new 32-inch LED TV, Model No. 32T42ECHD will be available for Snapdeal customers across 400 cities in India, and will be delivered to customers in Delhi/NCR, Bangalore, Mumbai and Hyderabad within 2 business days.
The latest offering from Micromax comes with a Zero dot panel, Narrow bezel design, USB play, which plays all audio & video formats and has HDMI & VGA ports to give additional viewing options.
Tony Navin Senior Vice President - Electronics, Snapdeal.com, says, “At Snapdeal.com, we constantly strive to offer highest quality and innovative products at the best prices to our customers. Micromax is one of the biggest product technology successes this country has seen and we are delighted to partner with the brand.”
Speaking about the tie up, Micromax said, “We are glad to partner with Snapdeal to launch our latest 32-inch LED TV exclusively with them. This partnership reinforces our commitment to offer the best in class yet affordable innovations to our consumers. We are looking forward to a great consumer response through this platform.”
The 32-inch LED TV is available on snapdeal exclusively and is priced at Rs 16,490.