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The New York Road Runners and Tata Consultancy Services have inked an eight-year partnership, with IT major designated as title sponsor for the long distance athletic event, the New York City Marathon.
Beginning in 2014, the race is to be called the TCS New York City Marathon and is a part of a year round premier partnership between TCS and New York Road Runners (NYRR) to support key heritage events, as well as youth and community focused events and programmes, starting November 5, 2013.
A marathoner himself, N. Chandrasekaran, CEO and Managing Director of TCS, said the partnership would help us project the awareness and understanding of the TCS brand and its values beyond our core audiences and into the communities where we operate.
With TCS, NYRR unveiled the new logo for the 2014 Marathon. The Indian corporate has been a technology consulting partner for NYRR since 2010.
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