Tata Elxsi is in the process of expanding head count at its visual computing lab in Bangalore on the strength of a strong order book, a senior company executive has said.

“We have 330 people working in Bangalore and we are in the process of hiring more,” Tata Elxsi Head, Marketing & Sales, Asia, Mr Kunaal Saigal told PTI here.

The Tata Group firm provides engineering software and design services. It has four labs - at Andheri and Bandra in Mumbai, as well as Bangalore and Santa Monica in Los Angeles - which develop visual effects, 3D stereoscopy and animation for TV commercials, TV serials, movies, custom made content and computer games.

“Yash Raj Films (YRF) is our key client. We recently bagged a deal to do visual effects for its forthcoming movie called ‘Ek Tha Tiger’ We will also do visual animation for `Roadside Romeo’, a YRF-Walt Disney co-production, as well as UTV’s ‘Arjun, The Warrior Prince’ ‘Dhoom 3’ and ‘Bhag Milkha Bhag’ are the other movie projects we will be doing,” he said.

He declined to disclose the value of these deals, or the respective contributions to the company’s revenues from its divisions like embedded product design, industrial design, as well as systems integration, besides visual computing labs.

The company has also become a preferred partner of Microsoft’s computer games.

“We are a preferred partner for Microsoft’s Connect gaming platform. We have already worked on games like ’Disneyland Adventure’ as well as ‘Rush’, which we delivered recently,” Saigal said.

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