GSM operator Vodafone India has appointed 100 women from rural Haryana to sell electronic top-ups and pre-paid recharges as it encourages them to become entrepreneurs.
The initiative is under its Project Samridhi, which was extended to in Karnal district in Haryana.
“We believe that economic empowerment of women is a building block in social development. Vodafone’s Samridhi project is an integral part of Vodafone’s objective to encourage women empowerment in Haryana; thereby making a difference to the lives of the communities we engage with,” said Tejinder Khurana, Business Head–Haryana of Vodafone India.
In this way, Vodafone will enable and transform the women retailers into brand ambassadors who will reach out to audiences in the deeper geographies of the state, it said in a statement.
As an additional support mechanism, Vodafone women retailers will be given extra commission for their first three months and 50 per cent secondary recharge value on their first e-top. Vodafone will also help them gain visibility and sell more, by giving them visible brand signages.
Last year as part of the pilot project, 24 women from Narnaul in Mahendergarh district were trained by Vodafone India.