DIY e-commerce platform Zepo has secured an undisclosed amount from serial investor Anupam Mittal and existing investor One97 Mobility Fund.

The Mumbai-based start-up has been helping small businesses and first generation entrepreneurs make their first foray into online selling. Zepo provides a DIY platform for SMBs to easily start their own online stores\ without any tech knowledge pre-requisite.

Anupam Mittal, CEO of People Group, led the round along with existing investor One97 Mobility Fund.

Zepo was founded by Nitin Purswani in August 2011. From being an e-commerce platform to becoming a complete online selling solution, Zepo offers everything from integrated payment gateways to marketing support. It also has its own logistics solutions ZePOST.

Anupam Mittal of Shaadi.com said, “Zepo has the potential to emerge as one of the few superstar SaaS companies from India. The market is huge and we are still at ground zero. With the funding round, we are expected to further consolidate the leadership in this category.”

This year, Zepo started two new offices in Delhi and Bangalore. With the recent influx of funds, Zepo wants to aggressively concentrate on strengthening its base in current markets as well as explore new overseas markets.

At the same time, the idea is to exponentially grow the current sales team from 20 across three cities to 100 across four cities in the next one year, he said.

The company said it has plans to position itself as the leading e-commerce platform providers in India, while introducing new features and enhancements on Zepo.

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