Reliance Communications today announced ‘Free Facebook Fridays’ offer for its pre-paid GSM customers. The offer allows all Reliance pre-paid GSM customers to access the popular social networking site without having to worry about data charges, account balance or deductions from their preferred data pack.
There is a large segment of customers who have a data-compatible phone but are not using the Internet; and there is also an additional segment of customers who use mobile Internet intermittently.
"Free Facebook Fridays provides an excellent opportunity to such customers to explore the Internet, allowing them to connect freely with their friends and family on Facebook, without having to worry about data plans and charges. ‘Free Facebook Fridays’ is one of the many initiatives RCom is taking to drive smartphone penetration and data adoption in the country,'' the company said in a statement.
Announcing the launch, Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications Ltd, said: “We are delighted to offer this compelling proposition to our customers who have a strong affinity towards social networking, especially the youth segment."
Kevin D'souza, Head of Growth and Mobile Partnerships, Facebook India, said: “Such initiatives by Reliance Communications help make the Internet affordable and get more people to access the Internet in India."