PC maker, Acer on Thursday said it is aiming to grow at a rate of 16-20 per cent on the back of demand from government, financial and education sectors.
The company, which launched a range of new models under its Aspire series, also said it will expand its operations to tier II and III towns.
“Industry is expecting a growth between 8-12 per cent and if there are forward looking governments and we get projects ... like if this year the UP government project clicks... I don’t think 12 per cent is an unrealistic figure.
That is at the industry level. We are aiming is to see at least 16—20 per cent growth,” said Mr S Rajendran, Chief Marketing Officer, Acer India.
Though he declined to share Acer India’s annual turnover, Mr Rajendran pointed out that DQ Top 20 survey had estimated the company’s 2011—12 sales at Rs 3,000 crore.
Although the company is focussed on retail segment to achieve its targetted growth, it plans to expand its footprint in the banking and financial services, education and government sectors.
“We are very focussed on the retail segment. On the enterprise side we are focussed on the under-penetrated banking and financial services, and SMBs space along with private education and government sectors,” he said.
Acer has increased prices of its products in “double digits” to set-off the steep fall in rupee’s value.
“Rupee has a very direct and strong impact (on IT hardware industry)... Because of a small buffer of supply chain inventory, you can mute it for sometime, but at the end of the day it has to flow through,” he said, adding, “if the rupee goes up further then we’ll have no option than to further increase the prices.”
Acer today launched a slew of device for the Indian market —— 30 in number —— under its Aspire range of notebook.