Telecom operator Aircel has tied up with online fashion store Yebhi.com. Through this association customers will be able to avail themselves of free talk time on Aircel in relation to the purchases they make online.
Anupam Vasudev, Chief Marketing Officer, Aircel said, “With this unique offer we intend to reach out to 2 lakh unique visitors of the portal every day and offer customers benefits on every purchase. Through this initiative and many more that have been planned for the near future, Aircel will continue to drive business and build brand affinity by focusing on youth.”
Customers can shop on the e-commerce Web site and get recharge value as an extra benefit. Similarly, when they recharge their phone, they get some amount of shopping cash back. Depending on the purchase, customers will be given a shopping promo code.