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In a little over 12 months of its launch, Bharti Airtel’s carrier agnostic mobile application ‘Wynk Music’ has been downloaded more than 12 million times.
Over two-thirds of these downloads have been done by non-Airtel customers, which reinforces the application’s popularity as a preferred streaming services, the company said in a statement.
With the average Wynk user playing more than five hours of music each month, the first-of-its-kind OTT app by a telecom operator in India now clocks 5 million music streams and downloads per day.
“The recent announcement of bundling Wynk Music subscription worth Rs 99 with data plans from Airtel will go a long way in making music affordable and also help curb piracy for millions of music lovers in the country,” said Kartik Sheth, Chief Executive Officer at Wynk Music.
Airtel has announced the launch of Windows version of Wynk app, adding to its presence on Android, iOS and WAP.
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