Amazon.in has introduced Amazon Tatkal, an initiative to help thousands of small and medium businesses (SMBs) to board its online retail platform.
A one-stop-shop on the go, Amazon Tatkal enables SMBs to get online and sell on Amazon.in, in less than 60 minutes.
Amazon Tatkal is a specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It enables those interested to start selling on Amazon.in in real time and experience the benefits of launching an online business.
Amazon Tatkal will be stationed at various locations in Hyderabad from April 8-11. It will traverse the entire country, engaging with thousands of entrepreneurs, artisans, manufacturers and sellers and help them sell online on the spot.
Gopal Pillai, Director & GM, Seller Services, Amazon India, in a statement said “Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result many interested sellers tend to put off onboarding tasks.”
“We worked backwards from seller needs and conceptualised Amazon Tatkal. This initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease,” he said.
Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.
Amazon launched its Global Selling Program for sellers in India in May last year and today over 6000 sellers from India are selling their products on Amazon’s nine global marketplaces to over 304 million active worldwide customers.
Amazon.in also recently launched a lending program for sellers through an independent, third party partner to offer secured & unsecured loans to sellers from Rs 5 lakh Rs 2 crore at competitive interest rates.