Amazon to sell tribal products from Trifed on global marketplace

Amazon said on Friday it will make products from the Tribal Cooperative Marketing Development Federation of India (Trifed) available on its global marketplace. Trifed products were earlier available only on Amazon’s India marketplace.

The Amazon Global programme, under which Indian sellers can sell on Amazon’s 11 other global marketplaces, has generated $1 billion in e-commerce exports sales from India, according to Abhijit Kamra, Head, Global Trade, Amazon India. The company aims to reach $5 billion by 2023.

Trifed’s ‘Tribes India’ brand will initially sell products such as table mats, decorative items, necklaces, earrings, and cotton and silk saris, and will expand its portfolio going forward.

Global demand

“International customers value hand-made, artisanal products,” Kamra told

BusinessLine, adding that Tribes India’s success on the Indian marketplace gave them the conviction to take it global. Based on the success of the brand on the amazon.com marketplace, the company will evaluate taking it to its other marketplaces.

“Since their launch on Amazon.in, Trifed has been continuously getting a good response from our customers and, through this global expansion, we look forward to enabling thousands of tribal entrepreneurs associated with Trifed to also establish their businesses outside the country,” Kamra said.

Trifed has already begun selling using the ‘fulfilled by merchant’ mechanism (where the merchant is responsible for shipping), and will soon also sell under ‘fulfilled by Amazon’, wherein it will stock its products in Amazon’s warehouses in the US. Trifed’s shipment will reach Amazon’s US warehouses in a couple of days, the company said.

Fulfilment service

Amazon charges sellers a fee for using its warehouses and fulfilment service, which can be variable on a daily basis. This fee depends on the number of items stocked in the warehouse, space taken, and the number of days the items are stocked in the warehouse.

Amazon also provides partners for shipping if the merchants decide to ship their products overseas themselves. Merchants are paid in Indian rupee after the sale has been made via Amazon platforms.

Textiles, apparels, leather and jewellery products, along with sports goods, are some of the segments from Indian sellers that are in demand overseas, Kamra added.