Green store. Apple BKC, the company’s first retail store in India, will be operationally carbon neutral

Ayushi Kar Updated - April 17, 2023 at 06:55 PM.

Apple BKC has been designed as one of the most energy-efficient Apple stores, running entirely on renewable energy

The outer facade of Apple BKC

From being one of the most energy-efficient Apple Store locations in the world, with a dedicated solar array, to having a ceiling with 450,000 individual timber elements, Apple, on Monday, revealed its first Indian retail store in Mumbai.

The store, which will open in Jio’s World Drive Mall in Bandra Kurla Complex on April 18, is operationally carbon neutral, running on 100 per cent renewable energy.

The Apple BKC store is sprawled over 20,806 sq ft and will serve as a space where customers come together and explore Apple products and services. 

Also read: Apple’s Indian app developers create 1 million jobs

“At Apple, our customers are at the centre of everything we do, and our teams are excited to celebrate this wonderful moment with them as we open our first retail store in India,” said Deirdre O’Brien, Apple’s senior vice-president of Retail. “Apple BKC is a reflection of Mumbai’s vibrant culture and brings together the best of Apple in a beautiful, welcoming space for connection and community.”

‘Mumbai Rising’

Apple BKC will offer a special Today at Apple series, ‘Mumbai Rising,’ running from Tuesday, April 18 — the opening day — through the summer. Bringing visitors, local artists, and creatives together, these free sessions featuring Apple products and services will offer hands-on activities that celebrate the local community and culture.

Also read: Apple triples India iPhone production in a shift from China

Unique design

Apple BKC features a triangular handcrafted timber ceiling that extends beyond the glass façade to the underside of the exterior canopy, reflecting the unique geometry of the store. Each tile is made from 408 pieces of timber, forming 31 modules per tile with a total of 1,000 tiles that make up the ceiling. There are over 450,000 individual timber elements, all of which were assembled in Delhi. Upon entering the store, customers are greeted by two stone walls sourced from Rajasthan and a 14-meter-long stainless steel staircase connecting the ground level and the cantilevered mezzanine.

Apple’s store at BKC: A sneak peek

Apple BKC also offers Apple Pickup, which makes it even easier for customers to place an order online and pick up products when it’s most convenient for them.

Also read: Apple to shake up international sales operations to make India its own region

The store has more than 100 team members who collectively speak over 20 languages. 

Published on April 17, 2023 09:31

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