Online e-commerce major Flipkart is gearing up for the second edition of the ‘Big Billion’ sale. The company is taking precautions and has invested heavily in technology to prevent glitches that marred its mega sale last year. The company has taken extra measures keeping in mind the fact that Myntra, a mobile-only fashion portal which it had acquired in last May, is also participating in the sale.
“We have ramped up our technology and supply chain support to ensure all our 50 million customers have the best ever mobile shopping experience. On the tech front, we have developed a faster and bigger infrastructure and app stack to handle much bigger sales than last year. We have introduced new features like image search and ping with a strong engineering layer for a better and customised shopping experience,” said Manish Maheshwari, Head & V-P, Seller Ecosystem, Flipkart.
Besides, the company has also invested heavily in opening new fulfilment centres to guarantee efficient delivery keeping in mind the massive demand.
Technical glitches marred Flipkart’s Big Billon sale in October last year and resulted in many angry shoppers shopping with its rivals, which too offered special promotional offers and deep discounts
However, the Bangalore-based company’s one-day flash sale garnered $100 million in 10 hours.
The figure could have been far higher had it not been for the technical glitches.
With the festival season kicking in, Flipkart is bullish on its ‘Big Billion Day’ second edition that will be open for consumers from October 13 to 17.
Flipkart has over 75 per cent of traffic coming via mobile and it expects the app-only sale to be the biggest shopping event of the year.
To assist sellersMeanwhile, Flipkart is going all out to equip sellers to prepare for the upcoming festival season rush with the launch of the ‘Turbo Charge campaign’. The campaign primarily aims to enable small sellers streamline all the back-end processes involved in handling the massive customer demands during this period.
Flipkart has tied up with the likes of Browntape, ChikiWeb, Onio, 99 yrs, Blubox and Seller Worx furthering the effort of ensuring a hassle-free online journey to every seller. Through this one-of-a-kind initiative, sellers can now avail themselves of assistance from the full service agencies starting from registration, training, cataloguing, and packaging to financial assistance.
“With the launch of the campaign, Flipkart aims to provide customised services to the merchants according to their requirements through our eco-system partners across 52 cities in the country,’’ Maheswari added.