ErosNow, the digital OTT platform of Eros International and audio platform Audioboom has forged a partnership for the latter’s launch in India.

Working with over 2,000 broadcasters, content creators and podcasters around the world, Audioboom operates a digital, on-demand, audio platform that enables the creation, broadcast and consumption of podcasts and other audio programs.

Through this partnership, ErosNow users are able to personalise their own listening experience within the ErosNow app, with access to music and spoken word audio on-demand as well as movies, originals and TV shows.

Additionally, Audioboom will begin creating and distributing exclusive audio content featuring Eros’ Bollywood actors.

Rishika Lulla Singh, CEO of Eros Digital, commented, “Through our partnership, Audioboom will create new, high-quality audio content, exclusively for the ErosNow platform with the help of some of Bollywood’s most popular talent. With their focus on sharing content and social network integration, the Audioboom platform is the perfect partner for ErosNow, providing a new medium for our talent to connect with their fans.”

Rob Proctor, CEO of Audioboom, said, “The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us amazing first mover advantage in this very important and lucrative market.”

A key element of the partnership will see Audioboom responsible for all audio curation (music and spoken word), and ad sales and ad sales delivery within this section of the ErosNow platform.