BlackBerry has launched BBM Channels, a forum for active, real conversations between people, brands and communities.
The move is aimed at monetising the BlackBerry messaging platform by getting big brands to use it to network with users and potential consumers.
BlackBerry users can update to the newest version of BBM to have access to the new feature. Channel owners can post messages, share pictures, spark discussions, post animated GIFs and chat directly with subscribers.
Integrated live chat allows channel owners to offer “scheduled chat hours” where BBM users can directly engage with their favorite channels one on one. BBM Channels for iPhone and Android devices will launch in the coming months.