European IT company Capgemini is to spend an overall € 1 million for a brand campaign in India that would feature its employees and their real-life stories and challenges. The company rolled out its campaign ‘Be the YOU want to be’ on Wednesday, across print, social media and outdoor. The campaign aims to promote Capgemini as a preferred employer, with the company looking at increasing its Indian headcount to about 70,000 people in the next three years. At present, it has about 42,000 personnel in the country, Capgemini India Senior Vice-President (Marketing and Sales) Rajesh Chandiramani said. “Reflecting your own success story is the greatest emphasis for a company to attract talent,” Chandiramani said. External audiences will be connected through mobile, print, online advertising and outdoor billboards during the first phase of the campaign. In the second phase, to start in three months, the campaign would roll out on television.

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