Consumer durable firm Carrier Midea India Pvt Ltd has appointed DDB Mudra Delhi as its creative agency for the Midea Brand.
DDB Mudra Group was entrusted with the account after a multi-agency pitch. The agency will focus on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand, the company said in a statement.
Confirming the agency appointment, Mr Sanjay Mahajan, Vice President – Sales & Marketing, Carrier Midea India, said, “We are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals.”
Carrier Midea India is a new entrant in the Indian home appliances market .
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