Colors has launched its first mobile application for its popular celebrity dance show, Jhalak Dikhhla Jaa.
With an aim to reach out to the technology savvy group, Colors in association with InTime Media and BBC Worldwide has developed this application. The application will bring alive the on-screen excitement on mobile screens.
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Users can explore videos, revisit popular episodes, performances along with some behind the scene trivia, and follow all tweets on #Jhalak through the social media tracker besides vote and tweet on favourite contestants.
The application is available on Blackberry, Android and iOS applications and is live on their respective app stores.
Commenting on the launch of the application, Mr Vivek Shrivastav, Digital Head for Colors, said: “With this season of Jhalak Dikhhla Jaa, we wanted to step out and do something that we have never done before. By creating this application, we are reaching out to the thousands of technology enthusiast who are on the go and want the world at their finger tips.”